The "Sex and the City" TV series made household names of brands like Manolo Blahnik and Jimmy Choo – now a handful of small companies are hoping the film has a similar effect on their products.
Vintage apron company Jessie Steele had a big score: Its Audrey cupcake apron not only appeared in the film, it appeared in the trailer. Charlotte York (the brunette) wears the $32.95 full-length pinafore.
"Sales on that item have been huge since the release of the trailer," spokesman Tim Bayliss tells Inc.com. "We've gotten inquiries into the apron nationally and globally." The Berkeley, California-based company – started in 2002 by a collector of vintage aprons and her fashion-savvy daughter – says it had no idea the item would appear in the film until they saw the trailer. (The minute they did, though, they ramped up production. "We knew it would be huge," Bayliss said. The item currently is on backorder on their website.)
Colombian-born, Miami-based designer Adriana Castro also had a big score: Two handbags in the trailer alone, and five in the film. One bag, a $1,160 python clutch, racked up five minutes in screen time – no mean feat in a film where the characters changed clothes even in the desert. (See the bags Carrie Bradshaw & Co. carried.)
How did her luxe handbags land onscreen? "It was a surprise," Castro, who launched her collection in 2007, tells Inc.com. "They don't confirm product placement." Castro's exotic skin bags already have a celebrity following, which Castro says is thanks in part to her friend Loren Ridinger, senior vice president of internet retailing giant marketamerica.com. (Ridinger told her pal Eva Longoria about the bags, and the "Desperate Housewives" actress then toted the $1,145 lizard Annie clutch, a classic envelope bag. Other celebrities have since followed.)
more information :-http://www.inc.com/news/articles/2010/06/sex-and-the-city-small-business-cameos.html
Wednesday, June 9, 2010
Tuesday, June 8, 2010
Even great new products need marketing
I've been keeping a careful eye on my friends at Madécasse, the chocolate makers in the States.
And it looks like I'm not the only person who is keen to see the brand succeed. Seth Godin has also been writing about the company in his blog, contemplating the brand, the package and the story, and wondering what the owners should do to get the chocolate bars leaping off the shelves.
So here's my view:
The product itself is pretty good. And so thinks the New York Times: "These days my favorite chocolate isn’t certified by the US Department of Agriculture and it’s not Fair Trade or Rainforest Alliance stamped. It’s Madécasse, made from cacao grown in Madagascar’s naturally organic forests. It’s traded fairly and is environmentally friendly."
One rave review, however, does not make a business.
So, does the packaging say "buy me, buy me"? Like Godin, I am not convinced they've got it quite right.
Here are a couple of one-liners that always come up fairly early on in my discussions about sales and marketing:
* Why should people buy from you if you're the same as the competition?
* What makes you different from the rest?
* Do you understand that marketing is not a battle for the product but a battle for the mind of the customer?
No-one disputes the quality of the product, at least not once they've tried it. But for Madécasse virgins, it is tricky – they will buy the product because it has either been recommended (in which case the packaging isn't so vital) or because the packaging entices them.
Currently the packaging doesn't make the chocolate leap off the shelves: it doesn't tell a story; and it doesn't scream "buy me".
I think Madécasse is being too modest and shy. For specific shoppers (green/organic/chocoholics/environmentalists/third worlders) this chocolate should be "the only one". Why would I want to put money in the hands of the global capitalist scum when I can give it direct to the workers via Madécasse?
So, here are two things Madécasse must do:
1. Identify a specific market niche. Get it sorted and sell specifically to them.
2. Work the word-of-mouth marketing systems. In this world of Twitter, Facebook, YouTube and so on, you need to get your raving fans to help you sell your story.
more Information :-http://realbusiness.co.uk/sales_and_marketing/even_great_new_products_need_marketing
And it looks like I'm not the only person who is keen to see the brand succeed. Seth Godin has also been writing about the company in his blog, contemplating the brand, the package and the story, and wondering what the owners should do to get the chocolate bars leaping off the shelves.
So here's my view:
The product itself is pretty good. And so thinks the New York Times: "These days my favorite chocolate isn’t certified by the US Department of Agriculture and it’s not Fair Trade or Rainforest Alliance stamped. It’s Madécasse, made from cacao grown in Madagascar’s naturally organic forests. It’s traded fairly and is environmentally friendly."
One rave review, however, does not make a business.
So, does the packaging say "buy me, buy me"? Like Godin, I am not convinced they've got it quite right.
Here are a couple of one-liners that always come up fairly early on in my discussions about sales and marketing:
* Why should people buy from you if you're the same as the competition?
* What makes you different from the rest?
* Do you understand that marketing is not a battle for the product but a battle for the mind of the customer?
No-one disputes the quality of the product, at least not once they've tried it. But for Madécasse virgins, it is tricky – they will buy the product because it has either been recommended (in which case the packaging isn't so vital) or because the packaging entices them.
Currently the packaging doesn't make the chocolate leap off the shelves: it doesn't tell a story; and it doesn't scream "buy me".
I think Madécasse is being too modest and shy. For specific shoppers (green/organic/chocoholics/environmentalists/third worlders) this chocolate should be "the only one". Why would I want to put money in the hands of the global capitalist scum when I can give it direct to the workers via Madécasse?
So, here are two things Madécasse must do:
1. Identify a specific market niche. Get it sorted and sell specifically to them.
2. Work the word-of-mouth marketing systems. In this world of Twitter, Facebook, YouTube and so on, you need to get your raving fans to help you sell your story.
more Information :-http://realbusiness.co.uk/sales_and_marketing/even_great_new_products_need_marketing
Monday, June 7, 2010
Top-10 Technologies Seen Most Likely To Have Big Impact On P&C Insurance
Property and casualty insurers must innovate to stay relevant to customers, improve profitability and transition into a business model that can shift with future market changes. To do that, insurers must face legacy-system challenges and adopt emerging technologies to support niche business processes.
Transformational technologies are at your disposal, so the issue then becomes one of prioritizing investments and building a business case for new technology use.
To help guide chief information officers in technology evaluation, Gartner generates annual “Hype Cycles” that profile emerging and new technologies to show the level of maturity, adoption rates and business value of each. This research helps further analyze those technologies, identifying the ones that will have the biggest impact on the p&c industry over the next five years.
These technologies will be “game changing.” They will challenge existing business processes, support the emergence of new business models and allow companies to successfully differentiate to drive revenue growth.
Determination of these technologies is based on Gartner observations and discussions with clients globally.
There is a long list of emerging technologies that p&c insurers can use to improve their processes—from product development through customer service. Many of these technologies, however, provide only incremental or minor improvements, have limited-to-no return on investment, or do not have the promise to help p&c insurers radically change their business models, reduce operational costs or generate revenue.
With budgets challenged, and with limited funding for discretionary spending, it is imperative that organizations prioritize their investments to those that will generate the greatest ROI and drive the most value.
Based on Gartner's review of the p&c insurance sector, software market, client priorities and past Gartner studies, the top-10 technologies with the greatest impact for p&c insurance have been identified.
Note that some are more applicable to personal lines because much of the industry change projected during the next five years is a result of evolving technology use among consumer groups.
The following are what we believe will be the top-10 technologies for p&c insurance, although not in any particular order. The importance of each technology depends on your individual needs and market niche:
• Modern Policy and Claims Management Systems:
There have been significant improvements in the software market during the past six-to-seven years.
Vendors have developed modern policy and claims management systems that are componentized (sold independently, rather than in a suite), offering enhanced workflow and business process management capabilities, with rules separate from the source code for easy configuration, supporting industry standards (for example, ACORD Standards), and built on newer technology platforms.
The adoption of these systems by personal and commercial p&c insurers can provide significant value, including reduced total cost of ownership when legacy systems are decommissioned, faster rules and workflow changes, easier integration with surrounding systems, reduced challenges with staffing to support old technologies and programming languages, and improved long-term maintenance.
• Web Services and SOA Tools:
Insurers operate a large ecosystem of systems and applications that integrate for seamless processing. In the past, companies had to hard-code integration between systems, which was costly and time-consuming, created challenges when applications were replaced and integration had to be redone, and often was difficult overall due to technology incompatibility.
The use of Web services/service-oriented architecture enables companies to deploy services instead of using one-to-one integration, and will help insurers improve their straight-through processing capabilities and reduce integration costs.
more information :-http://www.property-casualty.com/Issues/2010/June-7-2010/Pages/Top10-Technologies-Seen-Most-Likely-To-Have-Big-Impact-On-PC-Insurance.aspx
Transformational technologies are at your disposal, so the issue then becomes one of prioritizing investments and building a business case for new technology use.
To help guide chief information officers in technology evaluation, Gartner generates annual “Hype Cycles” that profile emerging and new technologies to show the level of maturity, adoption rates and business value of each. This research helps further analyze those technologies, identifying the ones that will have the biggest impact on the p&c industry over the next five years.
These technologies will be “game changing.” They will challenge existing business processes, support the emergence of new business models and allow companies to successfully differentiate to drive revenue growth.
Determination of these technologies is based on Gartner observations and discussions with clients globally.
There is a long list of emerging technologies that p&c insurers can use to improve their processes—from product development through customer service. Many of these technologies, however, provide only incremental or minor improvements, have limited-to-no return on investment, or do not have the promise to help p&c insurers radically change their business models, reduce operational costs or generate revenue.
With budgets challenged, and with limited funding for discretionary spending, it is imperative that organizations prioritize their investments to those that will generate the greatest ROI and drive the most value.
Based on Gartner's review of the p&c insurance sector, software market, client priorities and past Gartner studies, the top-10 technologies with the greatest impact for p&c insurance have been identified.
Note that some are more applicable to personal lines because much of the industry change projected during the next five years is a result of evolving technology use among consumer groups.
The following are what we believe will be the top-10 technologies for p&c insurance, although not in any particular order. The importance of each technology depends on your individual needs and market niche:
• Modern Policy and Claims Management Systems:
There have been significant improvements in the software market during the past six-to-seven years.
Vendors have developed modern policy and claims management systems that are componentized (sold independently, rather than in a suite), offering enhanced workflow and business process management capabilities, with rules separate from the source code for easy configuration, supporting industry standards (for example, ACORD Standards), and built on newer technology platforms.
The adoption of these systems by personal and commercial p&c insurers can provide significant value, including reduced total cost of ownership when legacy systems are decommissioned, faster rules and workflow changes, easier integration with surrounding systems, reduced challenges with staffing to support old technologies and programming languages, and improved long-term maintenance.
• Web Services and SOA Tools:
Insurers operate a large ecosystem of systems and applications that integrate for seamless processing. In the past, companies had to hard-code integration between systems, which was costly and time-consuming, created challenges when applications were replaced and integration had to be redone, and often was difficult overall due to technology incompatibility.
The use of Web services/service-oriented architecture enables companies to deploy services instead of using one-to-one integration, and will help insurers improve their straight-through processing capabilities and reduce integration costs.
more information :-http://www.property-casualty.com/Issues/2010/June-7-2010/Pages/Top10-Technologies-Seen-Most-Likely-To-Have-Big-Impact-On-PC-Insurance.aspx
Sunday, June 6, 2010
Area farmers develop their niche
Dori and Kent Baxter’s small farm on Carlos Road north of Greens Fork raises 300 meat chickens, sells eggs from 150 layers and supplies a variety of vegetables to 11 local Community Supported Agriculture (CSA) members. CSA members buy a “share” of the Baxters’ farm products, money that stays in the community.
“I didn’t think of myself as a farmer for a long time. I thought you had to have 100 acres and a tractor and grow corn to be a farmer,” Dori said. “But we are farmers. We’re niche farmers, and we work hard every day.”
Agriculture once considered only full-time farmers raising grain and livestock to be “real” farmers, but the definition is changing. Only about one-third of Wayne County farmers work exclusively on the farm now, with the other two-thirds also working at other employment.
The mix of crops and animals on an Indiana farm now might include grass-fed beef, goats and llamas, grapes and wine, and homemade goat cheese or soap.
Seeing agriculture as a part of a community’s economic development is still a connection many people don’t make, said Brian Bergen, agricultural specialist with the Eastern Indiana Development District. It’s a gap in understanding Bergen is determined to fill.
“Agriculture is a very significant part of the Wayne County economy, probably much more than most people realize,” Bergen said. “In the five years I’ve been here, I’ve heard that agriculture is not economic development. It’s a multi-billion dollar business in Indiana, probably the largest business in the state. Farmers are running a business that’s a very vital part of our economy.
more information :-http://www.pal-item.com/article/20100606/NEWS01/100605021
“I didn’t think of myself as a farmer for a long time. I thought you had to have 100 acres and a tractor and grow corn to be a farmer,” Dori said. “But we are farmers. We’re niche farmers, and we work hard every day.”
Agriculture once considered only full-time farmers raising grain and livestock to be “real” farmers, but the definition is changing. Only about one-third of Wayne County farmers work exclusively on the farm now, with the other two-thirds also working at other employment.
The mix of crops and animals on an Indiana farm now might include grass-fed beef, goats and llamas, grapes and wine, and homemade goat cheese or soap.
Seeing agriculture as a part of a community’s economic development is still a connection many people don’t make, said Brian Bergen, agricultural specialist with the Eastern Indiana Development District. It’s a gap in understanding Bergen is determined to fill.
“Agriculture is a very significant part of the Wayne County economy, probably much more than most people realize,” Bergen said. “In the five years I’ve been here, I’ve heard that agriculture is not economic development. It’s a multi-billion dollar business in Indiana, probably the largest business in the state. Farmers are running a business that’s a very vital part of our economy.
more information :-http://www.pal-item.com/article/20100606/NEWS01/100605021
Friday, June 4, 2010
Mark Maupin, Internet expert on Niche Market Products, Works with New Niche Product Tool
Niche market products are used by many savvy internet marketers and affiliate marketers who are making money on the internet while they sleep. Niche market products help you determine how effective your key search phrases will be and how much competition is using similar phrases with their marketing.
Ralph Marcus Maupin (Mark) is the founder of Right Now Marketing Group, LLC, a Michigan internet marketing company that is very well-known and highly respected by business owners in the Metro Detroit area. Mark Maupin has been promoting tool that has made a huge difference for many of his internet students. Maupin said at Michigan internet marketing club “ The Micro Niche Tool is best. There are many of additional applications included in the software that can compliment your keyword research in ways you can’t even imagine. And, it can be utilized for various online endeavors such as Search Engine Optimization, Google AdWords, Google AdSense, and its real power is displayed when it comes to Niche Marketing. However, in order to make use to its complete potential, you need to go through few of its critical aspects. Hang on and continue reading as will peel off everything that you need to know about MNF one after the other…”
Just a few of the Applications of this new Tool:
Strength of Competition (SOC)
The Strength of the Competition is something you wouldn’t want to miss out on as it gives you a clear-cut idea of the competition existent in any particular niche. Usually, the lower the SOC for a keyword is, the easier it is for you to rank it. Why? Because lower SOC simply reflects the fact that there is absolutely no competition and you can easily dominate it.
Domain Availability
Apart from giving an option to find laser-targeted and profitable keywords, you can even learn if the .com, .net or .org domain for that particular keyword is available for you or not. With this, you save your time of going through to a domain availability site and checking if it is there or not! So, it’s an all in one piece.
The Click Rate
If you’re a PPC marketer, then there’s good news, Micro Niche Finder with its keyword research allows you to learn the average click rate that advertisers are paying for those keywords.
The Hot Trends
The Hot Trends feature is probably my favorite, once you realize the power of being up-to date with trends that can help you yield more benefits, you can straight away move on to them and get started with generating some smooth cash flows.
more information :-http://bignews.biz/?id=880284&keys=Internet-Marketing-conference-seminar
Ralph Marcus Maupin (Mark) is the founder of Right Now Marketing Group, LLC, a Michigan internet marketing company that is very well-known and highly respected by business owners in the Metro Detroit area. Mark Maupin has been promoting tool that has made a huge difference for many of his internet students. Maupin said at Michigan internet marketing club “ The Micro Niche Tool is best. There are many of additional applications included in the software that can compliment your keyword research in ways you can’t even imagine. And, it can be utilized for various online endeavors such as Search Engine Optimization, Google AdWords, Google AdSense, and its real power is displayed when it comes to Niche Marketing. However, in order to make use to its complete potential, you need to go through few of its critical aspects. Hang on and continue reading as will peel off everything that you need to know about MNF one after the other…”
Just a few of the Applications of this new Tool:
Strength of Competition (SOC)
The Strength of the Competition is something you wouldn’t want to miss out on as it gives you a clear-cut idea of the competition existent in any particular niche. Usually, the lower the SOC for a keyword is, the easier it is for you to rank it. Why? Because lower SOC simply reflects the fact that there is absolutely no competition and you can easily dominate it.
Domain Availability
Apart from giving an option to find laser-targeted and profitable keywords, you can even learn if the .com, .net or .org domain for that particular keyword is available for you or not. With this, you save your time of going through to a domain availability site and checking if it is there or not! So, it’s an all in one piece.
The Click Rate
If you’re a PPC marketer, then there’s good news, Micro Niche Finder with its keyword research allows you to learn the average click rate that advertisers are paying for those keywords.
The Hot Trends
The Hot Trends feature is probably my favorite, once you realize the power of being up-to date with trends that can help you yield more benefits, you can straight away move on to them and get started with generating some smooth cash flows.
more information :-http://bignews.biz/?id=880284&keys=Internet-Marketing-conference-seminar
Thursday, June 3, 2010
Niche cloud computing firms in M&A spotlight
With sales of web-based business software soaring, companies that focus on cloud computing are slipping into a sweet spot as technology giants look to bolster their presence in this fast-growing segment.
Cloud computing, or software as a service, allows businesses to cut back on hardware and space by having their software hosted in remote datacenters they access over the Web.
Deep-pocketed technology firms like IBM (IBM.N) or Oracle Corp (ORCL.O) might be looking to snag deals in this area to complement their own traditional, mostly on-premise services.
Human resource management software makers SuccessFactors Inc (SFSF.O) and Taleo Corp (TLEO.O) and retail-focused software firm DemandTec Inc (DMAN.O) could be the early targets, according to analysts.
"The themes of cloud computing and software as service (SaaS) are so real, and it's still so early, that I think there should be lot of activity," said Raymond James analyst Terry Tillman.
Janney Montgomery Scott analyst Sasa Zorovic believes companies like NetSuite Inc (N.N), Rightnow Inc (RNOW.O), Kenexa Corp (KNXA.O) and Constant Contact (CTCT.O) could all be attractive takeover targets.
Most big players delayed entering the cloud space and now want the scalable platforms provided by these SaaS companies to build efficient applications.
"With the growth of software as a service, companies have an increasing need to integrate data and business processes across on-premise and cloud systems," IBM said in a recent statement.
Customer relationship management (CRM) software provider Salesforce.com Inc (CRM.N), which helped pioneer software as a service and is one of the fastest-growing software stocks, might also be considered as a takeout target. However, its size and rich valuation might not make for an easily digestible deal.
Since these companies deliver their software products over the Internet, it saves clients the cost of buying licenses in advance and running programs on their own computers.
The adoption of software as a service is expected to far outpace market growth through 2013, a Gartner report shows.
Currently, Salesforce.com accounts for about half of overall web-based CRM software sales, according to the report.
NICHE SELLS
However, firms with niche products like SuccessFactors and Taleo are also seeing explosive growth, as smaller companies queue up to vie for a share of the pie.
"SuccessFactors is adding a lot of potential total addressable market to the mix with all the stuff they are getting into," said Tillman.
The company, which makes software that helps firms manage staff performance, posted a 37 percent jump in 2009 revenue. Revenue for 2010 is expected to grow 18 percent to 19 percent.
The company trades at a whopping multiple of 1,138 times forward earnings -- 25 times the sector average. Its shares have risen more than two and a half times in the last one year.
In contrast, Oracle trades at 14 times forward earnings and SAP at 17.
DemanTec, another possible target, provides pricing and merchandise optimization for retailers. Its largest customer is Wal-Mart Stores Inc (WMT.N).
"For DemandTec, it was initially about fitting large global retailers like Target Corp (TGT.N) or Walmart to buy the best buy, but then they started selling software to their suppliers," Tillman said.
The company's products manage the same stores sales environment and help improve gross margins, he said, which could make it a valuable addition to large systems integrators that these retailers rely on, or even large enterprise companies.
Shares of the company have, however, dropped about 40 percent in the last one year.
more information :-http://www.reuters.com/article/idUSTRE6525EQ20100603
Cloud computing, or software as a service, allows businesses to cut back on hardware and space by having their software hosted in remote datacenters they access over the Web.
Deep-pocketed technology firms like IBM (IBM.N) or Oracle Corp (ORCL.O) might be looking to snag deals in this area to complement their own traditional, mostly on-premise services.
Human resource management software makers SuccessFactors Inc (SFSF.O) and Taleo Corp (TLEO.O) and retail-focused software firm DemandTec Inc (DMAN.O) could be the early targets, according to analysts.
"The themes of cloud computing and software as service (SaaS) are so real, and it's still so early, that I think there should be lot of activity," said Raymond James analyst Terry Tillman.
Janney Montgomery Scott analyst Sasa Zorovic believes companies like NetSuite Inc (N.N), Rightnow Inc (RNOW.O), Kenexa Corp (KNXA.O) and Constant Contact (CTCT.O) could all be attractive takeover targets.
Most big players delayed entering the cloud space and now want the scalable platforms provided by these SaaS companies to build efficient applications.
"With the growth of software as a service, companies have an increasing need to integrate data and business processes across on-premise and cloud systems," IBM said in a recent statement.
Customer relationship management (CRM) software provider Salesforce.com Inc (CRM.N), which helped pioneer software as a service and is one of the fastest-growing software stocks, might also be considered as a takeout target. However, its size and rich valuation might not make for an easily digestible deal.
Since these companies deliver their software products over the Internet, it saves clients the cost of buying licenses in advance and running programs on their own computers.
The adoption of software as a service is expected to far outpace market growth through 2013, a Gartner report shows.
Currently, Salesforce.com accounts for about half of overall web-based CRM software sales, according to the report.
NICHE SELLS
However, firms with niche products like SuccessFactors and Taleo are also seeing explosive growth, as smaller companies queue up to vie for a share of the pie.
"SuccessFactors is adding a lot of potential total addressable market to the mix with all the stuff they are getting into," said Tillman.
The company, which makes software that helps firms manage staff performance, posted a 37 percent jump in 2009 revenue. Revenue for 2010 is expected to grow 18 percent to 19 percent.
The company trades at a whopping multiple of 1,138 times forward earnings -- 25 times the sector average. Its shares have risen more than two and a half times in the last one year.
In contrast, Oracle trades at 14 times forward earnings and SAP at 17.
DemanTec, another possible target, provides pricing and merchandise optimization for retailers. Its largest customer is Wal-Mart Stores Inc (WMT.N).
"For DemandTec, it was initially about fitting large global retailers like Target Corp (TGT.N) or Walmart to buy the best buy, but then they started selling software to their suppliers," Tillman said.
The company's products manage the same stores sales environment and help improve gross margins, he said, which could make it a valuable addition to large systems integrators that these retailers rely on, or even large enterprise companies.
Shares of the company have, however, dropped about 40 percent in the last one year.
more information :-http://www.reuters.com/article/idUSTRE6525EQ20100603
Wednesday, June 2, 2010
Android - smartest thing Google has done lately?
Many observers have noted that Google’s Android operating system is making nice progress in capturing market share in smartphones. A good percentage of those observers say “so what” because Google gives away the software to all comers and makes no profit from it.
Perhaps “so what” is the wrong response. Let’s look at a few factors that might show that giving away Android is a pretty smart move.
Factor #1 --
On May 21, the Federal Trade Commission signed off on Google's $750 million acquisition of AdMob, a move that originally created antitrust fears because the two are the biggest players in the market of bringing ads to consumers' smartphones.
AdMob, one of the largest mobile ad networks, already services billions of personalized ad impressions (views). The company reaches 160 countries and provides a suite of data and analytics services to help marketers track the traffic their ads receive.
The AdMob acquisition gives Google "the dominant position in the mobile advertising space," says Kartik Hosanagar, an operations and information management professor at Wharton. "This not only opens up a new growth opportunity for Google but also has great synergies with Google's existing offerings. Google can now offer advertisers a single platform to access the lion's share of search and mobile ad inventory."
Factor #2 –
The iPhone’s wonderful operating system and the new iAd functionality will only appear on Apple products. Android has the potential to appear on many products from many different manufacturers. As Android features catch up to iPhone and iPad features, the Apple devices may not dominate these hardware niches as they do today.
As Noah Elkin, a senior analyst with eMarketer says "Apple won't be able to sustain the same reach with just a couple of devices, and advertising is fundamentally a medium about how many consumers you can reach."
Although Apple is hoping to capitalize on the desirability to advertisers of its customer base, users of the Android platform have a similar profile, Elkin says. They are affluent enough to afford a smartphone and are likely to be just as highly engaged with the devices.
Factor #3 --
According to Caris & Co. analyst Sandeep Aggarawal "There are close to four billion mobile phones globally vs. only 1.2 billion computers…" and "…Google generated $1.00 in paid search revenue per PC in the installed base in 2003, [a figure] that reached $21.50 by the end of 2009. Even if Google can generate $1.00 per mobile phone in the installed base by 2013, it can be a $4 billion revenue opportunity."
So there’s the bottom line: embed Android on many devices from smartphones to tablets to who know’s what next and provide the hooks for AdMob functionality integrated with Google’s formidable search and ad targeting technology on all those devices. A dollar per device per year seems like an achievable goal when you have the scale of the Google-AdMob combination.
more information :-http://beforeitsnews.com/news/71/751/Android_-_smartest_thing_Google_has_done_lately.html
Perhaps “so what” is the wrong response. Let’s look at a few factors that might show that giving away Android is a pretty smart move.
Factor #1 --
On May 21, the Federal Trade Commission signed off on Google's $750 million acquisition of AdMob, a move that originally created antitrust fears because the two are the biggest players in the market of bringing ads to consumers' smartphones.
AdMob, one of the largest mobile ad networks, already services billions of personalized ad impressions (views). The company reaches 160 countries and provides a suite of data and analytics services to help marketers track the traffic their ads receive.
The AdMob acquisition gives Google "the dominant position in the mobile advertising space," says Kartik Hosanagar, an operations and information management professor at Wharton. "This not only opens up a new growth opportunity for Google but also has great synergies with Google's existing offerings. Google can now offer advertisers a single platform to access the lion's share of search and mobile ad inventory."
Factor #2 –
The iPhone’s wonderful operating system and the new iAd functionality will only appear on Apple products. Android has the potential to appear on many products from many different manufacturers. As Android features catch up to iPhone and iPad features, the Apple devices may not dominate these hardware niches as they do today.
As Noah Elkin, a senior analyst with eMarketer says "Apple won't be able to sustain the same reach with just a couple of devices, and advertising is fundamentally a medium about how many consumers you can reach."
Although Apple is hoping to capitalize on the desirability to advertisers of its customer base, users of the Android platform have a similar profile, Elkin says. They are affluent enough to afford a smartphone and are likely to be just as highly engaged with the devices.
Factor #3 --
According to Caris & Co. analyst Sandeep Aggarawal "There are close to four billion mobile phones globally vs. only 1.2 billion computers…" and "…Google generated $1.00 in paid search revenue per PC in the installed base in 2003, [a figure] that reached $21.50 by the end of 2009. Even if Google can generate $1.00 per mobile phone in the installed base by 2013, it can be a $4 billion revenue opportunity."
So there’s the bottom line: embed Android on many devices from smartphones to tablets to who know’s what next and provide the hooks for AdMob functionality integrated with Google’s formidable search and ad targeting technology on all those devices. A dollar per device per year seems like an achievable goal when you have the scale of the Google-AdMob combination.
more information :-http://beforeitsnews.com/news/71/751/Android_-_smartest_thing_Google_has_done_lately.html
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