Niche Marketing or Mass Marketing For the Affiliate?

Affiliate Marketing
When customers buy a product from a vendor the affiliate who directed them to the product receives a commission based on the sales price of the product.

The problem as to wether the affiliate should start with a mass market or a niche market is very common. There are two main arguments the mass marketeer reaches a larger audience and hence can expect a greater sales volume. But a niche by definition should be easier to conquer and so making it easier to become a major expert in that field.

It is important to understand the differences between the two in order to answer this question for yourself. The niche marketeer is attempting to specialise in a smaller market one where the small sales volume would not be attractive to a larger player, he may have a prior interest in this field and become an expert in it. Whereas the mass marketeer is providing a number of different products, not particularly specialising in any one but trying to appeal to a wide range of tastes and hopefully win on sales volume.

Niche marketing does have the lions share of new affiliates and the reasons for this are clear since mass marketing requires the knowledge and application of mass marketing techniques that are becoming obsolete and being replaced regularly whilst the niche requires mainly the creation of information and content to see any results.

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more information :-http://www.gather.com/viewArticle.action?articleId=281474978263970

Nail down niche marketing with social media, word of mouth

The age of generic is over. If the success of craft beers or gluten-free, high-protein, organic nutrition bars are any example, the name of the game is now niche products that are low-volume and high-margin, the Wall Street Journal reported.

The success of niche products has been encouraged by the growth of social media and customer reviews, which means that marketers of niche offerings need to develop a presence in these areas and truly listen to customers.

"All that information … eliminates much of consumers' uncertainty about new niche products, since they can easily find reviews, ratings and comments on everything that hits the market," the Journal reported. "For decades consumer uncertainty blocked the launch of new offerings that were too focused to be supported by national ad campaigns; today's empowered consumer is truly listening to word-of-mouth."

For this kind of marketing, campaigns should be highly targeted and focused on consumer-generated content, said the Journal, adding that "marketing executives should watch for the first online comments about their wares with the same excitement and apprehension as Broadway producers waiting for opening-night reviews."

One audience in particular that niche marketers may want to pay attention to is Generation Y, the Globe and Mail recently reported. This generation tends to research purchases more so than other generations, and values unique offerings instead of trends.

more information :-http://www.ricg.com/marketing_articles/creative_design/nail_down_niche_marketing_with_social_media_word_of_mouth/

Australian Macworld goes digital for the iPad

The longest-running Mac magazine outside the US, is now available as a digital download.

With the release of Apple's innovative iPad tablet computer, the requests for a digital version of Australian Macworld have reached fever pitch. Everyone wants to experience magazines on the beautiful new tablet, and no magazine is more suited to reading on an Apple device than Australian Macworld!

"It is with great pleasure that we can announce that Australian Macworld is available from today as a digital download for iPad, iPhone, Mac – and even PC – through the incredibly popular Zinio magazine marketplace," says Australian Macworld associate publisher Liana Pappas.

"We’ve held off releasing until now because of the multitude of options available – it was impossible to tell whether any of them would be successful," she says. "However, one look at the Zinio app on the iPad, and our decision was made. It is the simplest, most beautiful way to view print-formatted digital content."

The June issue is the first cab off the rank, being released simultaneously on Zinio and newsstands. Readers can buy individual issues or subscribe for 12 months at a discounted rate. Back issues will also be made available over the coming months so you can catch up on any that you might have missed. You can even buy a digital version of the Mac Basics Superguide 2, which is sold out on newsstands.

Our digital issues are full versions of the monthly print magazine, and include internet links to extra online content and relevant websites. If you’re reading on an iPad, it all happens within the Zinio app – available as a free download from Apple's App Store (iTunes link).

What if you don’t have an iPad, but still want to read Australian Macworld digitally? We’ve got you covered: Zinio has reader apps for iPhone, iPod touch, Mac and PC, or you can read online via a web browser such as Safari or Firefox.

Reading via Zinio is as simple as reading the print mag. It offers full-screen portrait and landscape views, easy zooming to see the finer details, and the ability to browse or search. See a great article on the contents page? Just click it and you’re there.

Better still, each copy you buy is yours to keep, and will work with any Zinio app you use. You can even print your favourite articles to read the old-fashioned way – great for keeping a copy of help features handy for when unexpected problems crop up.

“This new partnership with Zinio offers our readers and advertisers an exciting new opportunity: readers can get the latest issue anytime, anywhere in the world, and advertisers have a more interactive platform and more readers than ever to whom they can showcase their products," Pappas says.

The current print version will continue as it has for the past 25 years – offering the best in Australian Mac news, reviews, columns, and features. Australian Macworld online continues to grow with new staff, a boom in readership and, soon, a great new look.

more information :-http://www.macworld.com.au/news/view/australian-macworld-goes-digital-for-the-ipad-4978

Six Strategies for Successful Niche Marketing

There's been a lot of buzz about the long-tail phenomenon—the strategy of selling smaller quantities of a wider range of goods that are designed to resonate with consumers' preferences and earn higher margins. And a quick scan of everyday products seems to confirm the long tail's merit: Where once we wore jeans from Levi, Wrangler or Lee, we now have scores of options from design houses. If you're looking for a nutrition bar, there's one exactly right for you, whether you're a triathlete, a dieter or a weight lifter. Hundreds of brewers offer thousands of craft beers suited to every conceivable taste.

It's not surprising that so many companies have embraced this strategy. It allows them to avoid the intense competition found in mass markets. Look at the sales growth that has taken place in low-volume, high-margin products such as super-premium ice cream, noncarbonated beverages, heritage meats and heirloom vegetables.

But the case for the long tail has frequently been overstated. This strategy can be expensive to implement, and it doesn't work for all products or all categories. It's surely better to produce a blockbuster film, for instance, than a smattering of low-volume art films.

In other words, simply avoiding the clutter of mass markets isn't enough. Companies need to stake out unique market sweet spots, those areas that resonate so strongly with target consumers that they are willing to pay a premium price, which offsets the higher production and distribution costs associated with niche offerings. We call this approach resonance marketing.

The vast amount of information available on the Internet has made this kind of niche marketing more important than ever and easier to do. More important because all that information encourages comparison shopping, putting tremendous downward pressure on prices and profits in highly competitive mass markets. And easier because it eliminates much of consumers' uncertainty about new niche products, since they can easily find reviews, ratings and comments on everything that hits the market. For decades consumer uncertainty blocked the launch of new offerings that were too focused to be supported by national ad campaigns; today's empowered consumer is truly listening to word-of-mouth.

Finding sweet spots in the market is especially important in these tough economic times, when so many consumers are strapped for cash. Many shoppers will compromise whenever possible by looking for cheaper alternatives to the things they usually buy—but keep buying products that don't have any direct substitutes.

With the right approach, resonance marketing can fulfill its promise. We have found that six marketing principles, taken together, will allow a company to manage the complexity of this strategy and reap superior profitability.

more information :-http://online.wsj.com/article/SB10001424052748704130904574644084205858424.html?mod=WSJ_latestheadlines

Can the Kobo eReader compete with the Apple iPad?

REDgroup Retail has finally released the Kobo eReader device and eBooks platform, with the gadget to sell for $199 in Borders bookstores and online in an attempt to challenge the Amazon Kindle's grip on the market.

But analysts question whether the gadget will actually achieve success in Australia, as the Apple iPad threatens to topple the dedicated eReader market with a more powerful offering.

REDgroup, which operates the Borders and Angus & Robertson book chains, launched the gadget in Sydney yesterday. It is one of the first eReaders to be launched towards a mass-market audience in Australia.

While Amazon has already offered the international Kindle model for some time, the device is not actually sold in stores – one advantage the Kobo has over the retail giant.

About two million eBooks are already available on the Borders eBook store, and are in a format that can be read on any device including the iPhone, iPad, BlackBerry and any Android-based mobile device. The company also hopes to push the availability of local authors as a key drawing card.

Setting the gadget's price at $199 will also provide an advantage over the Amazon Kindle, which costs $US259, and the iPad, which starts at $629. Books will sell for about $10-15, which is similar to the prices offered by Amazon and Apple.

But despite Kobo's first-mover advantage, some analysts are questioning whether the gadget will actually have any traction in the Australian market. While dedicated eReaders have been popular for some time, some analysts say they may be overridden by stronger, multi-purpose devices like the iPad.

Telsyte analyst Alvin Lee says while the Kobo has an attractive battery life, and the in-built books are a nice touch, it won't necessarily be able to compete against multipurpose devices.

"However, the fact that an eBook-store-app will also be made available across platforms including Blackberry, Android and iPad, might cause the device itself to be less attractive to consumers."

"Further comparing with Apple's iPad, it is missing the wow factor as a late comer to the market. Kobo eReader is now competing with Apple's iPad, who essentially offers not only eBooks, but a much wider range of applications and services."

But Ovum analyst Nathan Burley says the market is splintering into different types of niche products.

"If you look at what's happening in devices at the moment, you have a lot of different form factors which are emerging. We are at the point now where producing electronics is cheap, and cheap enough to create entirely new categories."

"If you look now, we are getting steps away from just a phone and a PC, we have tablets, eReaders, smartbooks as well as netbooks, which came on the scene about two or three years ago. There will be more and more devices like this, but the question is, do customers want one product that does something very well, or a multi-purpose product?"

Burley says the market will see both scenarios occur – while some users will choose single-use devices, others will opt for more complex gadgets.

"Look at cameras. Almost everyone has a camera in their phone now, but you still have people buying more complicated cameras to do more complicated things. Music players, eReaders all fall into that category as well."

One industry expert also expressed doubt the device would achieve much success in Australia, saying the local market is becoming used to more powerful gadgets such as the iPad, which will eventually overshadow single-use devices like the Amazon Kindle.

Nevertheless, demand for eReaders is set to grow. A new study from Boston Consulting Group revealed last week that 23% of Australians plan to buy an eReader or tablet within the next year, while 49% plan to buy one within the next three years.

more information :-http://www.smartcompany.com.au/information-technology/20100520-can-the-kobo-ereader-compete-with-the-apple-ipad.html

E-readers, tablet computers set to take off: BCG survey

Consumers worlwide are very interested in tablet computers like Apple's iPad and electronic readers such as Amazon's Kindle, and sales of the devices could take off when prices drop, according to a new survey.

"I think we're already at the starting point of mass adoption," said John Rose of The Boston Consulting Group, which conducted the survey of nearly 13,000 consumers in 14 countries.

"A million iPads in a month is a lot," Rose told AFP on Monday, refering to Apple's first month sales figures for the touchscreen device. Other companies such as Sony, Samsung and Google were expected to come out with similar products, he added.

Fifty-one percent of consumers surveyed who were familar with e-readers or tablet computers said they planned to purchase one within a year and 73 percent said they planned to buy one within three years.

"The survey suggests that e-readers and tablets are not a niche product for early adopters but could become the MP3 players of this decade," Rose said separately in a press release. "Grandmothers will soon be carrying them around."

The survey revealed prices will have to drop before e-readers and tablets become established consumer products alongside television sets, personal computers and mobile phones.

"As with other major mass market consumer devices the prices will come down," Rose told AFP. "They always do.

"I expect you'll see the prices come down in the next 12 to 18 months," he said. "The first iPod was a 400-dollar device so there's no reason why we won't see the same cycle."

US consumers said they were prepared to pay between 100 and 150 dollars for a single-usage device like the Kindle or 130 to 200 dollars for a multi-purpose device like the iPad, which can serve as an e-reader but also browse the Web or play video.

The Kindle, which was launched in 2007, costs 259 dollars while the iPad, which came out in the United States last month, costs between 499 dollars and 829 dollars.

The survey found most consumers would prefer a multi-purpose device. Sixty-six percent said they preferred a multi-purpose device while 24 percent said they wanted a single-purpose device for reading electronic books. The remainder were undecided.

"Consumers want to use these devices for a broad range of things, including Web surfing and email," Rose said. "These are easy and portable devices that'll make it easy to do such things."

In the United States, consumers are willing to pay between five and 10 dollars for digital books, five to 10 dollars for a monthly newspaper subscription and between two and four dollars for a single issue of an online magazine.

The BCG survey was conducted in March of 12,717 consumers in Australia, Austria, Britain, China, Finland, France, Germany, India, Italy, Japan, Norway, South Korea, Spain and the United States.

more information :-http://www.google.com/hostednews/afp/article/ALeqM5i1yUNfVY60wHNuXE50sf4kyaT9lQ

Two Books Offer Advice On Being Different

Businesses seem to respond to competition, rather than customers. When one company introduces a feature that appears to appeal to customers, others quickly adopt it. They follow the bellwether cow. Rather than break trail, the herd obediently follows the trail breaker. “The more diligently firms compete with each other, the less differentiated they can become, at least in the eyes of the consumer.”

“One acts; the others respond in-kind” examples: Coke and Pepsi introduced retro versions of their colas with natural sugar at approximately the same time. BMW introduced the “Bangle butt” rear end (named after its designer Chris Bangle) on its car series a few years ago. Other manufacturers made derisive comments about its look — until they found that consumers liked it. Now you can find the Bangle butt copycats from Toyota/Lexus, Honda/Acura and Buick.

Most companies also try to fill gaps (i.e. perceived weakness) in their product lines to broaden market appeal. Doing this often results in weakening brand.”

Dell and Gateway carved out unique market niches with their built-for-you, home-delivered PCs. They strayed from those niches and now compete principally on price in a commoditized PC market. It’s called product augmentation (i.e. “a growing profusion of alternatives, a shrinking proportion of which are meaningful).

My example of a company that embodies “Different” through product extension is Apple. While it had its share of product missteps with its computers, devotees are Apple to their core. Then it broke more trails: first with its iPod/iTunes, followed by the iPhone, the iTouch and now the iPad — and over 150,000 apps. Each product builds from its predecessors and appeals to different markets [i.e. portable music player (market leader), smartphones (market leader), portable gaming (catching up), laptops/netbooks/tablet (carving a new niche)].

CEOs should ask their marketing teams what can be done to become “Different.” After getting their responses, ask them to watch Moon’s book-promo video on YouTube — youtube.com/watch?v=26PVrm4iLA0. Then again ask them what can be done to become “Different.” If they come back with their original answers, consider getting a different marketing team.



“Escape from Cubicle Nation — From Corporate Prisoner to Thriving Entrepreneur” by Pamela Slim, Berkley Books, $15.

Thousands in the unemployment lines are considering starting businesses; thousands who survived restructurings are doing the same. The appeal of business ownership has never been higher.

Do you have what it takes to succeed? Slim points the way.

Before choosing a business, you have to choose your ideal life. The business is your means to that end. You’ll need the support of your family to succeed, so their voice needs to be heard. Slim’s father embarked on a career in multi-level marketing against the wishes of his wife. He died at 63, divorced and alone — except for the multitudes of unsold products and motivational books/tapes.

more information :-http://www.hartfordbusiness.com/news13206.html

On the market: Southland niches heating up

As experts debate whether the housing market is headed for another dip, sales activity remains brisk in some areas.

Homes in strong markets with lower-priced properties (under $500,000 or under $300,000, depending on the market) are selling quickly, said Steve Goddard, president of the California Assn. of Realtors and broker-manager of RE/MAX Beach Cities Realty in Manhattan Beach. "I think people feel that this is the last chance to get in on a good interest rate before prices go up again."

Goddard pointed out that in 2009, about 55% of all the properties sold in California had multiple offers.

"Properties priced right in certain markets are generating multiple offers and bidding wars," said West De Young, branch manager for Dilbeck Realtors in South Pasadena.

In March, Carrie Bryden, a sales associate with De Young's branch, watched in disbelief as her client with 50% down lost a bidding war to a cash buyer offering more than the $747,000 asking price. Bryden says the client is still looking for a home.

"They are in counteroffers right now on a multiple bid in Echo Park," she said.

Bryden said another client recently came out ahead when bidding on a home in Montecito Heights. But it wasn't easy.

"There were nine other offers on the home, but my client had 40% down and removed her appraisal contingency, which is the reason her offer was accepted over the others," Bryden said. ("I don't recommend buyers remove the appraisal contingency unless they really feel that house is worth what they are paying and have the extra money to cover any difference between the appraised value and the purchase price, which would not be covered in the loan," she added.)

Experts say tax credits are one element driving the trend.

"I thought things would cool off once the federal tax credit expired April 30. But California introduced additional tax credits, and those incentives are keeping the competition in the market," said Bryden, who has been selling real estate in Northeast L.A. since 2002. California's tax credit, which went into effect on May 1, provides as much as $10,000 relief for someone who buys a new or first home, claimed over three years.

Bryden says affordability is another factor luring buyers back to real estate.

"In 2006, my home was valued at about $1.1 million. Today, the house would probably sell for about $850,000. So there is more incentive because prices have declined so much," she said.

Even some higher-priced areas are seeing action.

Alex Lombardo, broker-owner for the Sunset Team Inc. at Keller Williams Realty in West Hollywood, says his luxury home market is seeing some strong competition from buyers looking for quality homes.

more information :-http://latimesblogs.latimes.com/money_co/2010/05/housing-real-estate-appraisal-tax-credit.html

Latest Internet Web Design Tool Applicable to Linux and Microsoft

The latest and vamped up web design tool deemed very effective for moneymaking websites. It’s the web design tool that is now available in the market for every web designer’s usage. It’s the new, fast, powerful and easy to use Site 2 Traffic web design tool.

Since web design tool is considered vital in order for a website to draw attention among the billions of other website in the digital ocean, Bronwyn and Keith Stringer created the perfect web design tool software that can be used by anybody who wants to create money–making websites.

Site 2 Traffic or S2T is not like the other popular but tiring web design tools like Dreamweaver or BBedit. S2T is the only kind of web design tool that doesn't require any background knowledge of HTML, CSS, PHP, or graphic design. Building websites with the aid of this web design tool only lasts 3 minutes and 20 seconds.

The importance of upgrading the physical appearance of a money–making website is crucial among the clients who are looking for quality services from websites provided by the World Wide Web. That is why a very effective web design tool is needed in this kind of trade.

S2T web design tool is every web designers’ friend. It is specifically designed to be an easy, fast, and powerful web design tool. S2T serves the sole purpose of eliminating the tedious task of redoing the very complicated process of website building. This web design tool can build a complete SEO-optimized and monetized website in just a few clicks. It does not only design the webpage with built-in templates to choose from, it can also create RSS feeds and upload the website via FTP.

Professional web designers cannot do without a good set of web design tool. Because it does not only help them create a catchy company or private website but it can provide and meet the client’s preferences. A cost efficient and easy to use web design tool like S2T can enable a web designer create a marketing niche faster.

There are plenty of web design tool in the digital market. All a web designer has to do is find the perfect web design tool that can benefit not only the clients but also the him/ her in the process. Although there are plenty of web design tools out there that promises to assist in creating websites, it still requires the user to be well versed in hard encoding. The creation of niche websites will then be limited with the user’s knowledge and time. The process of other web design tools can be very intimidating to a novice niche affiliate marketer who’s planning to make money via the Web. That's why S2T web design tool was created to be user- friendly.

more information :-http://www.bignews.biz/?id=868873&keys=Internet-website-tool-design

InBoundMarketingPR Announces Free Resource for Company Websites

InBoundMarketingPR announced a new resource today for company websites. Companies that are interested in discovering how effective their websites are can submit their website url for a free report and recommendations to the InBoundMarketingPR team.

The report covers marketing effectiveness including all search engine optimization (SEO) parameters, including page titles, page descriptions, optimization of images, videos and other multi-media within the website. The report also will contain a “grade” for company news releases and recommendations for adjustments to ensure news releases have the best possible chance of being syndicated. The service is free, not a gimmick and those that submit their websites will not be hounded relentlessly to pay for other services.

“The great majority of smaller companies have websites that are deficient in one or several areas,” said Tom Allinder President of InBoundMarketingPR. “We created this tool for them so that they can make changes and adjustments to their sites for greater effectiveness. We believe that helping companies organically is the best and most inexpensive way. Advertising campaigns like email, regular mail, postcards, DVDs and what have you are finding their way to recycle bins, both virtual and real in ever greater numbers. Pay-per-click campaigns are great and provide short-term results but if you stop paying, you company’s website immediately plummets down the rankings; often into obscurity and oblivion. As it is said, Organic is forever while pay-per-click is temporary,” concluded Allinder.

On InBoundMarketingPR’s blog, Rosemary Sorg has written about 4 Twitter tools including what the tools do and how effective they are. Twitter is a powerful inbound marketing tool if used properly.

Tom Allinder has written once more on the use of inbound marketing for investor relations for small and micro cap companies.

About InBoundMarketingPR

InBoundMarketingPR is an Inbound Marketing Public Relations Company that specializes in investor relations and brand building strategies such as search engine optimization, search engine marketing, website design and redesign, social media and content development and marketing. InBoundMarketingPR's niche is publicly traded companies but serves businesses of all types and sizes on a regional as well as global scale.

more information :-http://www.onlineprnews.com/news/34303-1273069220-inboundmarketingpr-announces-free-resource-for-company-websites.html

Council wants ‘uniform, neat and clean’ niches for cremains

It wasn’t quite “Tales From the Crypt,” but things did get a bit macabre Wednesday during a city study session on how to proceed with a proposed columbarium at the Nogales City Cemetery.
Raymond Kory, who donated the engineering for the project now being constructed by city crews, was asked rather indiscreetly by local mortician Tomas Martinez whether he still kept the ashes of a relative who died some time ago inside a plastic box rather than a pricier, more elegant urn.

“Yes, I do,” responded Kory, who is emphatic the city proceed with plans for a one-size-fits-all columbarium, which is a public storage area for cinerary urns.

Kory said he had yet to find an appropriate urn for his relative.

But Martinez said he was trying to show that family members should have the option of larger, decorative spaces for their loved ones’ final resting place.

In a moment of levity, he said: “For example, if I want to bury my wife (while she’s still alive) I would want something better than a plastic box.”

He and Ron Adair, of Adair’s Carroon Mortuary Chapel, argued that the city should not impede or compete in their private enterprise by limiting the size and types of urns they can offer families. They suggested the columbarium be designed to accommodate “drawers” for varied urn dimensions instead of Kory’s proposed size of five inches by eight inches.

But Kory was unmoved, pushing for uniformity that would allow for 2,940 compartments rather than a mixed design.

“I strongly recommend you not do that; don’t differentiate between the millionaire and the pauper,” he told the council.

“I recommend the city not privatize it because it’s basically zero maintenance,” he said of the project, noting that it would generate substantial revenues if each is sold at a suggested $1,000.

Mayor Octavio Garcia-Von Borstel said he preferred the “uniform, neat and clean” niches Kory suggested. He polled the council, which unanimously agreed.

“No,” said Councilman Nubar Hanessian to Adair’s suggestion of a mixed–use design. “Then you’ll get into and east-side, west-side story” where the rich are in one section and the less wealthy on another.

Councilman Ramon Felix said families still have the option of purchasing more elaborate urns for wake or church viewing, and the cremains can then be transferred to the “box.”

Councilwoman Olga Valdez said, “Why do we want a gold box. It’s not like we’re going to be brought back.”

The matter was referred to staff to come up with a final recommendation.

more info :-http://www.nogalesinternational.com/articles/2010/04/23/news/doc4bd1bda2e0d92807388256.txt

Why Not To Create Niche Websites With Blog Applications

There are many small niche websites on the internet that are created using a blogging platform like Blogger. While this can be very convenient, it isn't always the best option for a niche website unless you can modify your blog site heavily. Some of the disadvantages are that the site will be less static, and people recognize blogs much too well.

When creating a niche website, I find it very important that the website be static, with just a set of simple HTML scripts and no dynamic content. My strategy is to keep my sites very simple and somewhat ugly too. The less the website itself attracts my visitors the better, since then they may be more inclined to look at the ads instead of my header or navigation. If the whole point of your niche site is to make money with PPC or affiliate programs, then making it with a blogging platform can be bad since your website will automatically be dynamic. It has basically been proven that simple static sites will help you earn better when working with niches, and also let you rank higher in search engines. It is definitely possible to modify your blogging site to be completely static, but this may be more work than its worth.

Another reason that you shouldn't use blog sites for niches is that people are very familiar with blogs, and they are traditionally fairly bad for PPC advertising. When people view blog sites, they usually already know how to navigate them and where to find the content. You probably don't want this since you sort of want to push the ads directly into the users face right when they come to your page. You don't want them to know exactly how to navigate the site and how to use all its functions, or else they will initially already have no interest in clicking on the ads. If you insist on using a blogging platform though, just make sure to modify the template very well, to the point where it doesn't even look like a blog anymore. This can definitely help with conversions/CTR.

In my experience it is a bad idea to create niche sites on blogging platforms unless you want to modify the code and template a lot. I find it much more convenient to just create static HTML pages, mainly because the SEO will generally be better and my visitors won't know what to expect when visiting my site. Just consider this if you are planning on creating some new niche sites.

more info :-http://ezinearticles.com/?Why-Not-To-Create-Niche-Websites-With-Blog-Applications&id=4120305

Affiliate Marketing - Popular Markets Or Niche Products?

Many people come across a confusing crossroad when they first decide to try their hand at making money online in affiliate marketing. There are two main camps, or factions, when it comes to online commission based sales.

Some claim it is better to look for popular markets such as health and fitness, insurance or internet marketing. Others advocate the careful of niche - or less-popular - markets and the choosing of products with little competition in order to earn cash online.

Both certainly, have their merits but which should you choose? Here is a brief summary of both to help you with your decision:

Popular Markets

In this method you look for a market that has a lot of interest. The easy way to do that is to enter the category into a search engine and look at the amount of competing sites. This will give you a good idea that this market is popular. If you want to confirm this you can go to your favourite keyword research tool and do the same search, you will be able to get a better indication of the monthly searches the category term gets.

The next thing is to choose a product that is selling well in that market. You can either look at the search engine results when you did your first search and click on a few example and see what they are selling or else go to your affiliate network and see what the top sellers are in that category.

The advantage to popular markets and products is obvious - there is a huge potential customer base. Another up-side is that your keywords will be simple.

The down-side is that those keywords will be fiercely competitive and very expensive if you are considering PPC advertising. But your biggest problem may lie in getting yourself noticed - this is not a problem if you intend to promote the product on your site or blog and you have a good customer base. The problem occurs when you try to promote via PPC or through SERPs.

Niche Products

This is the other side to the affiliate marketing coin. Sales will be smaller and keyword research more arduous and time-consuming but if you get it right you can run very prosperous PPC campaigns or find yourself with high SERPs in no time at all.

In this method you need to weed out very select markets such as building a chicken coop, puppy crate training or specific medical conditions. There is software to help you with this but it can be expensive. An easy method is to rely on your hobbies, or listen to friends and see if you can draw any inspiration.

Once you think you have a niche market, you should research it as per the popular market example. Make sure there is sufficient interest but not market saturation. You will need to find a decent product to promote - this should be easy enough, there is huge variety available these days and if not you can always create your own!

If you decide on a PPC campaign you will have to look for what is known as long-tail keyword phrases. These are simply a string of 3-4 words such as "build a chicken coop". You will need to make sure there are enough monthly searches to facilitate a campaign but ideally you are looking for low competition and low CPC.

The reason for this is that you want to keep your costs low as you probably won't make as many sales with niche targeting so you want to maximise your profit from every sale.

This method can be very profitable but you will need to run numerous projects at the same time. You may need 5 of these niche projects to match one popular market product. The advantage here is that you have a greater chance of success selling niche products if your get it right.

The disadvantage is the added research, extra work and hit and miss consistency of niche marketing, however, if you do it right you can stumble onto a potential affiliate marketing goldmine.

This technique is probably the best option for anyone breaking into affiliate marketing and trying to earn cash online that doesn't already have a website with a large audience or a massive budget to compete in the popular keyword PPC market.

more info :-http://ezinearticles.com/?Affiliate-Marketing---Popular-Markets-Or-Niche-Products?&id=4070273

The BEST Article Marketing Niches Revealed (No Keyword Tools Necessary!)

What are the BEST article marketing niches? Are you an affiliate marketer who is looking for an easy way to get more traffic, make more sales and simply OWN more eyeballs altogether? Are you frustrated with your niche market success so far...or simply struggling to see how you will EVER turn your online marketing business into something that makes real money?

If you said yes to any of the above...the simple truth is, you are NOT alone.

Honestly? Most people reading this right now will NEVER (ever) make $1000 online for ALL of their hopes, dreams and aspirations, and the fact is, if you're smart...you should eventually be able to make that in a day.

So WHAT are the best article marketing niches for massive traffic and easy sales as well?

My favorites? The 3 D's. Diet. Dating. And Divorce. If it BLEEDS it leads...and the pain markets are almost always the ones that have the most traffic...and equally as importantly, the most engaged and active audience who WILL take action on your offer.

STOP thinking micro niches...

You want to drink from the FIRE HOSE and not from the faucet. Competition is your FRIEND and any serious marketing mind knows you want to go where other people are HAVING success already. (not avoiding it like most) You can literally begin a genuinely profitable article marketing enterprise from HOME...starting right now, and you don't need to buy a single keyword tool to do it.

more info :-http://ezinearticles.com/?The-BEST-Article-Marketing-Niches-Revealed-%28No-Keyword-Tools-Necessary!%29&id=4145931

Earn Money on The Internet With Micro Niche Finder

Possibilities of earning money on Internet with Micro Niche Finder are countless. Today I like to discuss just one of many possibilities of Micro Niche Finder but first a quick overview of what is Micro Niche Finder.

Micro Niche Finder is a paid tool to determine profitable keywords that would Earn Money on Internet. It pulls it's data from the Free Google AdWord tool, which is the most accurate searched based data tool available in the market.Micro Niche Finder would pull exactly same data from Google AdWord data source each time you type a provable keyword and hit find at Micro Niche Finder.

Addition to AdwWords Tool data, this tool will bring you some additional data for keywords in a short time. These data can be achieved manually by carrying out an extensive research online which painstakingly tedious and time consuming. But you must get these data to determine whether your targeted keywords would be profitable or not.

In addition to AdWords tool data MNF will give you domain name availability data on your keyword with search engine friendly extensions. Classify the competition in the market for your keywords, rating low competitive, moderately competitive and highly competitive. It also gives you measure commercial intention and the measure of backlinks needed to rank in search engine for your keyword. These three results gives you immediate impression about your keywords profitability within short time. Without spending countless hours with painstaking tedious research you can determine whether your targeted keyword would be profitable or not.

Other than optimizing your websites with the keywords uncovered by MNF there are so many ways to earn money on internet with Micro Niche Finder. Here is one way how you can earn money on Internet. Uncover a keyword which is fairly high searched, commercially viable and domain extension.com is available. Register the domain name. You can do that with GoDaddy, Namecheap or Name.com does not matter. Now go to your web browser and type "domain name brokers". Research some of the Brokerage companies terms and pick up one which suits you. Submit your newly registered domain name for sale. You can make considerable amount of money this way within short time. There are many marketers earn money on Internet this way.

more info :-http://ezinearticles.com/?Earn-Money-on-The-Internet-With-Micro-Niche-Finder&id=3950490

Why Internet Marketing is the Most Profitable Niche

When somebody wants to start an online business, he has to begin with deciding which niche to choose. There are many and it is difficult to select one because the niches which are more profitable have more competition and the niches which have less competition are less profitable.

But Internet Marketing is a niche where you will still find a lot of possibilities and it is the most profitable niche ever known to man. Following are the reasons why it is the niche you must select for your online business if you really want to make real money.

1. People's biggest natural need is to make money and it is a universal need. As a general observation there are more people looking for ways to make money than people looking for ways to reduce their weight or to cure their acne or to train their dogs.

2. As far as internet marketing is concerned, people search about it on the internet itself. Think about it. People who want to reduce weight would probably go to a doctor or a gym. Internet would not be a primary platform for him to get his definite results. You get the point.

3. A serious internet marketer who is your potential buyer considers buying as an investment- something which will help him make money. They know that if they do not invest the money in their business, they will not make money. This psychology definitely helps you make far more sales.

4. There are hundreds of thousands of internet marketers who are already making money. So they do not hesitate to spend. It is the basic psychology that those who have money are more likely to spend it. A person who thinks twice before buying will not be a good customer of yours. Most of the internet marketers are making a significant amount of money with relatively less sweat. They are much more likely to buy.

5. This is a very important point that most of the internet marketers have already made up there mind to buy a certain product or service. They are just looking for the best product or service to buy. This simply means you have to present to him an unbiased description of the product and how your potential buyer will benefit from it. Since he is in a buying mode, it will not take much effort to convert him.

Now you know why internet marketing is the best niche to choose if you really want to make good amount of money. The best part is that it is a vast field and there are several sub-niches which you can explore to find out those with less competition.

more info :-http://ezinearticles.com/?Why-Internet-Marketing-is-the-Most-Profitable-Niche&id=3650211

How Can I Create Information Products Really Fast So I Can Create an Info Empire This Year?

If you are looking to get started in the limitless business of information products and eBooks, look no further. You can easily create your own information products in just a few days, using the tools that you have gained from your daily life. Read on to find out if an information product business is right for you.

Information products are not for everyone. They are not the easy route to riches. There is no such thing, but they are a great way to start a business at your kitchen table and move on to being able to live anywhere in the world. If you are willing to put in the work, you can build your information product empire in just a few years. It will not happen overnight. The competition is fierce, but if you keep building your business, one customer at a time, you will make it.

To find a topic, pick a pressing question that has a lot of value to the person that might want to buy the answer. If you choose topics that are currently popular, you will have a greater chance of success, but more competition. I prefer to look for really obscure topics where there is no competition. Here, you will only have a few sales per month, but if you create a ton of niche products, you will be able to have a small army of sites that are making a few sales per month automatically. All of those little sites add up to BIG BUCKS!

Information products are very simple to create. All you need is a computer and a pile of research that is valuable to your customers. You don't carry any inventory and you don't need any employees. You can scale your business as big or as small as you want to make it. The sky is really the limit when you are selling information.

more info :-http://ezinearticles.com/?How-Can-I-Create-Information-Products-Really-Fast-So-I-Can-Create-an-Info-Empire-This-Year?&id=3096563

Creating Your First Niche Website

Selling anything online starts with an idea.

A website is a way by which you are able to communicate information online. The first question you have to ask yourself is: what information should you share?

Of course, you would want a subject you know. A subject that is closer to home, so to speak. You want a topic that you are perfectly familiar with. You will be able to share more about such a subject because of former experiences, unbridled passion, or overflowing interests. You'll be able to save up on research time that may be required in preparing the conveyance of information about the said topic. Spend a day or two finding an idea. If you still have no clue, here are some questions you can answer that might help:

1. Do you have some hobbies that you are very familiar with?

2. Have you visited a few captivating places that made you experience the territory as well as the culture they possess?

3. Where would you rather be right now? How familiar are you with that place?

4. Have you had any work experience that made you acquire some astonishing skills that not a lot of people know about?

5. Are you a fan of any particular sport? Do you know the rules, the mechanics, and the personalities involved with such a sport by heart?

6. Do you have a especial area of interest being served by a variety of products? Are you familiar and are you passionate about these products? Do you think you could write some comparative reviews about them?

7. Do you enjoy doing a peculiar activity, either alone or with friends?

8. There are times when you just don't want to work, right? During these times, you wish you were doing something else. What are these things you'd rather do whenever work seems so boring?

9. What are you good at? Giving advice to people, perhaps? If so, what kind of advice?

10. Is there something you've always wanted to learn? Though you may not be familiar with this subject right now, your desire to be well acquainted with it can incite you throughout the coming months.

Like I said spend a day or two thinking about this and brainstorming an idea that you would love to pursue. Remember, you must have a certain lovingness for this idea. This will prompt you to come up with updates for your website later on. Don't hesitate to consult with family and friends and look for their help. Two or more heads are still better than one, right? Then, make a list of the ideas that come to mind. The longer the list is, the better your opportunities are of coming up with a very fruitful subject for your moneymaking website.

Now, let's imagine that one of your ideas is about the general subject of computers. You are a computer whiz, for example, and you desire to share a lot of information about how computers work and how to fix some common problems with them. The question you should ask yourself is this: is such an idea profitable?

How exactly do you determine the profitability of an idea? With the example of "computers" at hand, run a Google search and have a look at the amount of available web pages catering to the very same subject. You'd have to compete with each and every web page to get to the first page of the search engine results. So, the trick lies in two approaches:

1. Finding a subject that has little competition; or

2. Pinning down your selected subject into a extremely particular sub-topic that your competition oftentimes disregards.

These two approaches all mean the same thing, however; that is, you have to find your own niche. A niche is a highly segmented portion of a given market that is serviced by few entities. Another example: The general subject of "Golf" may not be profitable fast but the sub-topic of "Golf Clubs" may have a lot of moneymaking potential. And if such a sub-topic is further cropped to, say, "Mizuno Golf Clubs" you would have a fantastic niche that could become a wonderful profit stream for many years.

There are no ifs and buts about it. You have to this to find a niche. Think of ideas, research them and narrow them down to targeted sub-topics. Finally, come up with a niche that people will want to be informed about without that many websites providing such information.

So, do your research, use keyword search engine tools like the free Word Tracker engine. if you do that using the example of "computers" you'll find out that "dell computers" and "laptop computers" are among the top 5 most profitable search phrases. If you want to stick with the topic of computers, these two sub-topics could be your starting point into creating your first Niche website.

These search phrases will also be your keywords. Keywords are very, very, very important for the success of your website. Internet users will use these keywords whenever they search for information on the matter. Once the keywords are used in search engines, the search engines will dispatch their spiders to look for indexed websites that contain the said keywords. If your website has the same exact keywords, then you'll have great chances of appearing prominently in the search engine results pages. So, the trick is in finding a profitable niche idea. It all starts from there then proceed to building your website.

more info :-http://ezinearticles.com/?Creating-Your-First-Niche-Website&id=3999469

Flipping Websites - A Viable Business Model?

When you start an online business you are going to be on a steep learning curve. If you build and number of blogs or websites inevitably some of them will be failures and it can be a viable proposition to dispose of your failures by flipping them on a website such as flippa.com.

The websites or blogs that you are selling on Flippa.com may be just the thing that fit perfectly into somebody else's business model. For example if your business model is based around Adsense publishing the site that you are selling may not conform to your ideal but it may well be a perfect match for somebody wishing to set up an affiliate website in a particular niche market.

The revenue that you generate can then be ploughed back into your business into more appropriate sites which fit your business model. It is amazing how many new people to the Internet are looking to buy small sites to get started in Internet marketing. Even if you only get around $200 this is money that you can plough back into your particular business and continue to expand in your particular method of operating.

I recently sold two sites and even though they were not very profitable day each made around $200 which allowed me to reinvest in my more successful sites. By a constant process of weeding out sites that don't suit you or your business model, selling them and reinvesting the proceeds you can continue to be the your online business.

I have found it important to list the details of the site that you are selling very openly and very honestly and include plenty of screenshots of traffic figures, any sales figures and any other relevant details. If you do this and set your reserve at a low figure you may well be surprised by the amount of interest in your site.

I realise that there are many professional website sellers selling sites on the Internet and relying on this for their complete business model and this may well be a business that I will pursue in the future but for now I am happy to use flipping websites as an opportunity to weed out some of my mistakes and reinvest the proceeds in my business, for example, the outsourcing of article rating, back linking and so on.

If you are interested in flipping websites as your primary business model that there are many resources on the Internet, both free and paid, which will give you more detail on how to go about it in a more businesslike fashion. But for now you may be satisfied, let me, to simply dip your toe in the water and reinvest it more successful sites.

more info :-http://ezinearticles.com/?Flipping-Websites---A-Viable-Business-Model?&id=4031409

Profitable Niche Selection - Designing Your Website to Attract Consumers

Niche selection online depends a lot on the medium that you will use to convey your message. In a web business, a heavy part of the requirement to succeed is to visually please your target consumers. And for this, you need to come up with a website that meets the specifications of your market.

First, the website must have an overall look that suits the inclinations and preferences of your consumers. It can be simple, sophisticated, colorful, or business-like. It should also have provisions for looking at photos, conveniently commenting and posting their inquiries, and links to other resources if necessary. This should not be a problem because you can acquire websites for free, or for minimal fees on a yearly basis. The creativity, purpose, and message are yours to provide.

Second, niche selection through your website would need you to make the website available whenever your potential consumers would make a search on the internet. A basic technique that you can implore is search optimization which is using keywords in your web text to be identified in internet searches. In this case, you should make the most in every write-up, and consider it as means to attract more potential consumers.

Third, when you have established your website for your business, you can send the link to different social networking sites wherein you belong to. It is highly possible that your first set of consumers will be the ones you are connected with, both formally and informally. Niche selection is a progressive process. You target your friends, who will then invite their friends, until the word of mouth flows through the web and more people go to your website. You shouldn't worry about the manner in which the information flows. You can bet on it that those who would open the links are those who have a pre-inclination on the topic and products you give. They should still be part of your target market.

more info :-http://ezinearticles.com/?Profitable-Niche-Selection---Designing-Your-Website-to-Attract-Consumers&id=3262712